Tourism and destination advertising
Your next visitors are at the ballpark tonight.
Destination marketers target the cities within a few hours' drive. Minor league venues in those feeder markets reach families who plan weekend trips.
Why it works
Families who spend a summer night at the ballpark are the same families planning a weekend away. Minor league clubs sit in many of the mid-size cities that feed regional destinations, which makes the venue a direct line to your drive markets.
We map your feeder markets to the clubs that play there, then build plans with video board, LED, sweepstakes and theme nights that showcase your destination. Sweepstakes and trip giveaways must follow federal and state promotion laws, including official rules and no-purchase-necessary entry, and we coordinate with your legal team on every promotion.
Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.
Formats
What you can include
Mix and match. We confirm every item with the club before you sign.
Video board spots
Destination footage between innings or periods in the markets that send you visitors.
LED boards
Rotating messages with your destination name and a seasonal offer.
PA announcements
Reads that invite fans to visit and point them to a market-coded offer.
Trip sweepstakes
In-game promotions with a destination prize, run under official rules.
Destination theme nights
Bring the destination to the ballpark with music, food and activities.
Hospitality
Group areas for travel trade partners, tour operators and media.
Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.
Illustrative program structure (not a past campaign)
A destination night in three feeder markets
An example of how a plan could be structured, so you can see the moving parts. It does not describe a past campaign, and every element is subject to club approval.
Build-up
Video board and LED spots in each feeder market in the weeks before a summer weekend promotion.
Destination night
A themed night with local music and food, and a trip sweepstakes run under official rules.
Offer
A market-coded lodging or attraction offer on a landing page for each feeder market.
Report
Proof of performance from each club, next to the landing page visits and bookings you track.
Selling window
When to plan
Summer travel is planned in spring, so baseball lines up with booking season. Winter destinations can use hockey and G League.
Baseball
Seasons run from early April through September. Season-long packages are usually committed in the fall and winter, and 2027 baseball promotional calendars are being set now.
Hockey
Regular seasons generally run from October to April. Season packages are usually committed before the season starts; theme nights can often be added during the year.
G League basketball
Seasons run from November into April, alongside hockey. Planning before the season gives you the widest choice of nights and placements.
Recommended package
Theme Night Presenting
Theme Night Presenting gives a destination one night in each of one to five feeder markets, with pre-event media and recognition on the night. Hospitality for travel trade partners is an optional add-on.
- Built for
- Regional and category brands
- Structure
- One to five markets, one night each
Core
- Pre-event video board and PA flight
- Presenting recognition on the night
- LED moment during the game
Optional add-ons
- Sampling or giveaway at the gates
- Hospitality area for guests
Buyer questions
Frequently asked questions
Can you target only our drive markets?
Yes. Add your feeder DMAs in the media plan builder and we will build the plan around clubs in those markets.
What rules apply to trip sweepstakes?
Sweepstakes need official rules and a free method of entry, and some states require registration or bonding for larger prize pools. Your legal team approves the rules, and the club approves how the promotion runs in the venue.
Is category exclusivity available?
Some clubs already partner with their own local tourism office. We check for conflicts first, and any exclusivity a club offers is written into your proposal.
How do we measure a tourism program?
Use a market-coded landing page or booking code for each feeder market and track visits and bookings in your systems. The club's proof of performance documents what ran.
Keep exploring
Related programs
Tell us your markets. We'll build the lineup.
Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.
Prefer to talk? Call (970) 289-9064