QSR, grocery and retail
Retail tie-ins that move fans from the stands to your stores
Quick-service restaurants, grocery chains and regional retailers use ballpark and arena promotions to drive visits. We connect the in-venue moment to the store.
Why it works
A retail tie-in gives fans a reason to visit after the game: a coupon handed out at the gates, a ticket offer redeemed in store, a free item when the home team hits a scoring milestone, or a mascot appearance at a store opening. The venue creates the moment; your store collects the visit.
For QSR, grocery and regional retailers we combine in-venue media with promotions you can measure, such as unique codes, QR offers and redemption counts reported by your own systems. Clubs often have an existing restaurant or grocery partner, so we check for category conflicts before an idea goes into your plan.
Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.
Formats
What you can include
Mix and match. We confirm every item with the club before you sign.
Video board spots
Spots and in-game moments that announce the offer, including promotions tied to game events where the club offers them.
LED boards
Rotating messages that repeat the offer and the nearest store or restaurant.
PA announcements
Reads that call out the offer at the moment it is triggered and tell fans how to redeem it.
Coupons and offers
Redeemable offers handed out at the gates or tied to video board moments.
Ticket promotions
Ticket offers available through your stores, subject to club approval.
Appearances
Mascot or player appearances at store locations where the club offers them.
Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.
Illustrative program structure (not a past campaign)
A season-long offer for a regional QSR chain
An example of how a plan could be structured, so you can see the moving parts. It does not describe a past campaign, and every element is subject to club approval.
The trigger
A named in-game moment in each market, such as a free menu item for every fan when the home team reaches a set score, announced on the video board and PA.
The redemption
Fans redeem with a market-coded app code or ticket stub at participating locations, under clear published terms.
The extras
A mascot appearance at a store and coupons at the gates on one promotional night per market.
The report
Redemptions counted in your systems, next to the club's proof of performance for every trigger moment that ran.
Selling window
When to plan
Season-long in-game promotions are set before the season, so a chain that wants a named moment should start planning with the promotional calendar.
Baseball
Seasons run from early April through September. Season-long packages are usually committed in the fall and winter, and 2027 baseball promotional calendars are being set now.
Hockey
Regular seasons generally run from October to April. Season packages are usually committed before the season starts; theme nights can often be added during the year.
G League basketball
Seasons run from November into April, alongside hockey. Planning before the season gives you the widest choice of nights and placements.
Arena and indoor football
Seasons run in the spring and summer. Clubs, venues and schedules change from year to year, so we confirm them early.
Recommended package
Season Presence
Season Presence includes a recurring named in-game moment, which is the backbone of most retail offers. Add theme night recognition, or step up to a Multi-Market Program for a chain across ten or more markets.
- Built for
- Insurance, home services, automotive, health care
- Structure
- One or more clubs, a full season
Core
- Season LED and video board rotation
- A recurring named in-game moment
- PA package
Optional add-ons
- One suite or group night
- Theme night recognition
Buyer questions
Frequently asked questions
How do we measure a retail tie-in?
Use a unique offer code, QR code or landing page for each market. Redemptions are measured in your systems, and we report what ran in the venue.
Can we get category exclusivity?
Many clubs already have a restaurant, grocery or convenience partner. We identify conflicts before a plan is final, and any exclusivity a club offers is written into your proposal.
What rules apply to game-triggered offers?
Each offer runs under clear published terms, such as redemption dates and locations. If a promotion becomes a sweepstakes or contest, it runs under official rules that comply with applicable law.
Can tickets be sold or given away through our stores?
Often, yes, subject to the club's approval and ticketing rules. We confirm the mechanics with each club before the plan is final.
Tell us your markets. We'll build the lineup.
Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.
Prefer to talk? Call (970) 289-9064