Minor league sports

Stay in front of fans 12 months a year

Baseball carries the summer. Hockey and G League basketball carry the winter. Arena and indoor football play through the spring and summer. Hand your brand off from one season to the next without dropping the ball.

Build a Media Plan Request a 30-Minute Strategy Call

Illustrative image: two hockey players racing for the puck under arena lights in front of a full crowd

Choose a sport

Five league types, one plan

Minor league baseballBallparks deliver long, relaxed visits, family audiences and community pride. We plan and place your message inside the park, from the video board to the concourse, in the markets you choose.Minor league hockeyHockey fills the months when ballparks are dark. Arena crowds are loud, loyal and close to the action, and in-arena media keeps your brand in front of them from warmups to the final horn.G League basketballG League clubs play in arenas across North America with affordable, family-oriented game nights. We plan placements that fit your markets and confirm them with each club.Arena footballArena football brings high-scoring, close-to-the-field games to indoor venues in the spring and summer. It gives brands an arena crowd after hockey and basketball seasons end.Indoor footballIndoor football clubs are deeply local, with strong ties to schools, first responders and community groups. That makes them a natural fit for regional and local advertisers.

By the numbers

Clubs by league

Each count links to the league's own site. Arena and indoor football, MLB Partner League and other independent clubs are added market by market, and every club is confirmed in your plan.

Minor league clubs by league, with sources
League	Sport	Clubs	Season	Source
MLB-affiliated minor league baseball	Baseball	120	2026	MiLB.com (opens in a new tab)
ECHL	Hockey	30	2025-26	ECHL.com (opens in a new tab)
NBA G League	Basketball	31	2026-27	gleague.nba.com (opens in a new tab)
American Hockey League (AHL)	Hockey	32	2025-26	TheAHL.com (league-reported) (opens in a new tab)

Season calendar

One brand, every season

Typical regular-season windows. Exact dates vary by league and club and are confirmed in each plan.

Typical minor league seasons by sport
Sport	Typical season	Where it shines
Minor league baseball	April to September	Summer reach, families, sampling, theme nights
Minor league hockey	October to April	Winter reach, loyal arena crowds, LED dasher boards
G League basketball	November to April	Courtside LED, youth and family nights
Arena football	Spring to summer	Indoor crowds after hockey and basketball end
Indoor football	Spring to summer	Community-driven local and regional sponsors

95 of 120

MLB-affiliated clubs reported dog-friendly games in 2024

Source: AAAA Sports review of 2024 club data

5.42M

ECHL regular-season fans in 2025-26 (5,419,756)

Source: ECHL.com, April 20, 2026

NBA G League teams as of the 2026-27 season

Source: NBA G League, gleague.nba.com/about

Plan the summer and the winter together.

Pick your sports and markets in the media plan builder. You get a preliminary plan right away, and a strategist confirms every club, date and rate.

Build a Media Plan Request a 30-Minute Strategy Call

Prefer to talk? Call (970) 289-9064