Local business advertising
Your hometown team. Your next customers.
You do not need a national budget to sponsor your hometown team. We help local businesses find the right first step, from a PA read to a full season of video board spots.
Why it works
Minor league clubs are community institutions. Local sponsors are seen by neighbors, customers and employees at every home game, and the club's own promotion of its partners carries your name into the community.
We explain the options in plain language, request current rates from the club and help you choose a package that fits your budget and goals. You get one point of contact, even if you later add a second sport or a second market.
Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.
Formats
What you can include
Mix and match. We confirm every item with the club before you sign.
PA announcements
Recurring mentions throughout the season, written to sound like a neighbor, not an ad.
Video board spots
Short spots with your name, location and offer, shown at every home game in the package.
LED boards
Rotating ribbon, fascia or courtside messages.
Single-game promotions
Sponsor one night with a giveaway or video board contest.
Community nights
Present a teacher, first responder or neighborhood night in your town.
Group outings
Employee and customer appreciation nights in a picnic area or group section.
Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.
Illustrative program structure (not a past campaign)
A first season for a neighborhood restaurant
An example of how a plan could be structured, so you can see the moving parts. It does not describe a past campaign, and every element is subject to club approval.
All season
A PA read and a short video board spot at a set of home games, with a simple offer.
One big night
Recognition on a promotional night, with a coupon for fans on the way out.
Staff night
Tickets for employees and their families in a group area.
Report
Proof of performance from the club, next to the coupons redeemed at the register.
Selling window
When to plan
Local packages are easiest to secure before the season, but single-game promotions can often be added during the year.
Baseball
Seasons run from early April through September. Season-long packages are usually committed in the fall and winter, and 2027 baseball promotional calendars are being set now.
Hockey
Regular seasons generally run from October to April. Season packages are usually committed before the season starts; theme nights can often be added during the year.
G League basketball
Seasons run from November into April, alongside hockey. Planning before the season gives you the widest choice of nights and placements.
Arena and indoor football
Seasons run in the spring and summer. Clubs, venues and schedules change from year to year, so we confirm them early.
Recommended package
Hometown
Hometown is the first step for a local business: one club, a set of home games, PA announcements, video board spots and recognition on one promotional night.
- Built for
- Local businesses, one market
- Structure
- One club, a set of home games
Core
- PA announcements
- Video board spots
- Recognition on one promotional night
Optional add-ons
- Ticket allotment for staff or customers
- LED rotation
Buyer questions
Frequently asked questions
What is the smallest package available?
It varies by club. Many offer PA reads or single-game promotions that fit a small business budget. Build a media plan with your budget range and we will show you realistic options.
Can we be the only business of our kind?
Some clubs already have a partner in categories such as auto, banking or health care. We check for conflicts first, and any exclusivity a club offers is written into your proposal.
Do we need to produce our own ads?
Each club publishes specs for video board and LED creative, and we pass them along with your plan. If you need help with creative, tell us in the media plan builder and we will talk through options.
How do we know it worked?
Use a simple offer code, coupon or web address that only runs at the ballpark, and track it at the register or on your site. The club's proof of performance documents what ran.
Keep exploring
Related programs
Tell us your markets. We'll build the lineup.
Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.
Prefer to talk? Call (970) 289-9064