Family theme nights
Sponsor the family nights fans circle on the schedule
Fireworks, kids run the bases, character nights, back-to-school and community nights. Theme nights draw families, and a sponsor can own the experience.
Why it works
Minor league clubs build their schedules around promotions. A theme night gives your brand a reason to be part of the story, not just a sign on the wall.
We match your category to nights that make sense, then combine video board and PA features, sampling, giveaways and hospitality into a plan for one market or many.
Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.
Formats
What you can include
Mix and match. We confirm every item with the club before you sign.
Presenting sponsorship
Your brand attached to the night in club promotion, PA reads and video board features.
Video board contests
Between-inning or intermission fan contests branded to your company.
Giveaways
Useful logo items for the first fans through the gates, promoted on the video board and PA.
Product sampling
Food, snack, beverage and children's product samples at the gates or on the concourse.
Trivia and sweepstakes
Branded in-game trivia and prize promotions that feel like part of the show, run under official rules that comply with applicable law.
Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.
Recommended package
Theme Night Presenting
Theme Night Presenting gives a brand one night in each of one to five markets, with pre-event media, recognition on the night and an LED moment during the game.
- Built for
- Regional and category brands
- Structure
- One to five markets, one night each
Core
- Pre-event video board and PA flight
- Presenting recognition on the night
- LED moment during the game
Optional add-ons
- Sampling or giveaway at the gates
- Hospitality area for guests
Extend the night
Add sampling, giveaways and retail offers
Food, snack, pet and children's brands can join the same night with samples, useful giveaways and offers that send fans to nearby stores. We check every concept against the club's existing category partners first.
Buyer questions
Frequently asked questions
Can we pick a specific theme night?
Yes, subject to availability. Clubs publish promotional schedules before each season, and the most popular nights are reserved early.
Are there rules for marketing to children?
Yes. Advertising directed at children must follow federal and state law and industry guidelines. Messaging is directed to parents and caregivers, we do not collect personal information from children, and creative is reviewed for compliance before it runs.
Tell us your markets. We'll build the lineup.
Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.
Prefer to talk? Call (970) 289-9064