Advertising solutions
Digital advertising, sampling and hospitality at minor league games
Get seen on the video board, heard over the PA, tasted at the gates and remembered in the suite. One plan for one market or many.
Digital
Video board, LED and PA
Video board, LED and PA work best together: the board shows it, the LED repeats it, the PA says it.
Video board spots
In-game and pre-game :15 and :30 spots, sponsored replays and features on the biggest screen in the building. The video board anchors most plans.
Add to a media plan: Video board spotsLED ribbon, fascia, dasher and courtside boards
Rotating messages scheduled by inning, period or game segment, in every fan's sight line.
Add to a media plan: LED ribbon, fascia, dasher and courtside boardsPA announcements
Scripted public address reads before, during and after the game, timed to your video board and LED moments so fans see it and hear it.
Add to a media plan: PA announcementsSponsored in-game features
Branded video board trivia, fan cams and scoreboard-triggered offers and contests, run under official rules where a prize is involved.
Add to a media plan: Sponsored in-game featuresPSA and cause campaigns
Public service and community messages on the video board, with PA support across a series of games.
Add to a media plan: PSA and cause campaignsSampling and promotions
Sampling and promotions that put your product in fans' hands
Food, snack, pet and children's products, giveaways and theme nights, promoted on the video board and PA before fans reach the gates.
Product sampling
Put your product in fans' hands as they enter, during the game or on the way out. Food, snack, pet and children's products, with each venue's approval.
Add to a media plan: Product samplingGiveaways
Useful, logo-personalized items for the first fans through the gates, promoted on the video board and PA.
Add to a media plan: GiveawaysTheme nights
Dog Day at the Ballpark, family nights and military appreciation nights that pair video board and PA with sampling on the day.
Add to a media plan: Theme nightsRetail tie-ins
Offer codes promoted on the video board and handed out with samples, so fans have a reason to visit QSR, grocery and regional retail partners.
Add to a media plan: Retail tie-insHospitality
Hospitality and presenting sponsorships
Entertain customers, retailers and employees in suites, picnic areas and group nights, or own the whole game with a presenting sponsorship.
Hospitality events
Private picnics, suites and group areas to entertain retailers, customers or employees, with player or mascot appearances where clubs offer them.
Add to a media plan: Hospitality eventsPresenting game sponsorships
Own a game: video board and PA recognition, LED takeover moments, ceremonial first pitch, sampling and a hospitality area in one package.
Add to a media plan: Presenting game sponsorshipsSignature programs
Run a proven play
Buyer questions
Formats, rules and creative
Which formats work best together?
Video board, LED and PA. The board shows your message, the LED repeats it in the sight line and the PA says it out loud, so fans get it more than once in a single game.
Can we sample food, snacks or pet products?
Usually, with approval. Venues have concession contracts, category exclusives, food-safety requirements and security rules, so every sampling plan is approved by the venue in advance.
Can we use team logos in our creative?
Not without written permission. Team names, logos and mascots belong to the clubs and leagues. Where a package includes co-branding rights, they are spelled out in the club's agreement.
Do we need different creative for every venue?
No. Multi-market plans use standard creative specs across venues where clubs allow it, so one creative set can run in every market on the plan.
Can hospitality be added to any plan?
Usually. Suites, picnic areas and group nights depend on each club's calendar and capacity, and they are confirmed with the club before you commit.
Pick your formats. We will build the plan.
Choose video board, LED, PA, sampling and hospitality in the media plan builder and get a preliminary plan right away. A strategist confirms every club, date and rate.
Prefer to talk? Call (970) 289-9064