Minor league hockey advertising
When the ballpark goes dark, the rink gets loud.
Hockey fills the months when ballparks are dark. Arena crowds are loud, loyal and close to the action, and in-arena media keeps your brand in front of them from warmups to the final horn.
Why it works
Pairing hockey with baseball gives a brand a year-round minor league presence in many of the same communities. Hockey season typically runs from October through April, with playoffs into the spring.
We plan across ECHL, AHL and independent minor league hockey markets, request current inventory from each club and deliver one plan with consistent formats, so national and regional buyers can compare markets side by side.
5.42M
ECHL regular-season fans in 2025-26 (5,419,756)
30
ECHL markets in 23 states and one Canadian province
5,018
Average ECHL attendance per game in 2025-26
Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.
Formats
What you can include
Mix and match. We confirm every item with the club before you sign.
LED dasher boards
Rotating digital messages on rink-side dasher boards where the arena has them, in every fan's sight line.
Video board spots
In-game spots and sponsored features, such as goal or power play moments, paired with LED ribbon messages.
PA announcements
Sponsored intermission games, shootouts and fan contests with PA recognition.
Theme nights
Military appreciation, community, youth hockey and holiday nights with giveaways and sampling.
Concourse sampling
Product sampling and lead capture on the concourse, subject to arena rules.
Hospitality
Suites, group areas and post-game events for clients, employees or retail partners.
Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.
Buyer questions
Frequently asked questions
Which hockey leagues can you plan?
We plan across ECHL, AHL and independent minor league hockey markets. Availability differs by market, and every placement is confirmed directly with the club or arena.
When is the hockey advertising season?
Regular seasons generally run from October to April. Season-long packages are usually committed before the season starts, while promotions and theme nights can be added during the year.
Can hockey and baseball run in one plan?
Yes. Many markets have both. We can combine them into one plan and one report so your brand stays present year-round.
Keep exploring
Related programs
Tell us your markets. We'll build the lineup.
Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.
Prefer to talk? Call (970) 289-9064