Media buyers and agencies
One buy. Every market on the plan.
One partner for research, negotiation, trafficking and proof of performance across minor league ballparks and arenas, billed on one invoice from Sports Media, Inc.
What you get
Built for brands and their agencies
Multi-market planning
Build by DMA, region or national lineup. We identify the clubs in each market and request current inventory and rates.
Repeatable formats
Standard creative specs and placements across clubs, so one creative set can run everywhere.
Consolidated buying
One plan, one insertion order and one invoice from Sports Media, Inc., instead of dozens of club contracts.
Trafficking
We traffic creative, coordinate schedules and approvals and manage changes with each club.
Reporting
One proof of performance report across every club: spot logs, photos, affidavits where available and attendance as reported by the team.
Accountability
Clear assumptions in every plan. We never present unverified reach or guaranteed results.
The AAAA Verified Plan: every placement confirmed with the club before you commit.
Why ballpark and arena media
Why it earns a line in the plan
Time with the message
Fans spend whole games in the seats. In a three-hour baseball game, your spots and LED rotation come around again and again.
Sight and sound together
Video board, LED and PA in the same game: fans see it, see it again and hear it.
Part of the night out
Your brand sits alongside the hometown team fans came to cheer, not between them and the content.
Proof you can show
Club-reported attendance and one proof of performance report let you compare markets side by side.
For agencies
You call the plays. We run them in every market.
Hand us the markets and the goals. We come back with the clubs, the dates and the rates, and handle every club from contract to recap.
- One insertion order for the whole plan
- One invoice from Sports Media, Inc.
- Standard creative specs across venues
- One consolidated proof of performance report
- A single point of contact for every club
Prefer to talk? Call (970) 289-9064
Questions
For planners and buyers
Can you work through our agency of record?
Yes. We work with agencies as a specialist partner, and plans and reporting can be formatted to your agency's templates.
Do you provide audience data?
We provide club-reported attendance and any audience research the club makes available. We do not resell personal data about fans.
How are contracts and invoices handled?
Sports Media, Inc. issues contracts and invoices, and federal buyers can reference CAGE 10ZJ4.
How fast do we get a plan?
The media plan builder returns a preliminary plan right away, with a PDF and an Excel file. Your strategist then confirms clubs, dates and rates and sends a verified multi-market plan. Timing depends on the number of clubs.
Send us the brief.
Share target DMAs, dates, objectives and budget. Get a preliminary plan right away, then a verified multi-market plan from your strategist.
Prefer to talk? Call (970) 289-9064