Minor league baseball advertising

Three hours of fans looking your way.

Ballparks deliver long, relaxed visits, family audiences and community pride. We plan and place your message inside the park, from the video board to the concourse, in the markets you choose.

Build a Media Plan Request a 30-Minute Strategy Call

Illustrative image: a full minor league ballpark at sunset with a batter at the plate and the lights on

Why it works

A minor league game is a three-hour, family-friendly outing where fans watch the same video board, see the same LED boards and hear the same PA announcements all night. That dwell time makes ballparks a strong fit for brand building, sampling and retail traffic programs.

AAAA Sports works as your planning and buying partner. We identify the clubs that match your markets and objectives, request current inventory and rates from each team, and return one consolidated plan you can approve, adjust or expand.

120

MLB-affiliated minor league baseball clubs across all classifications

Source: MiLB.com club release, 2026 season

95 of 120

MLB-affiliated clubs reported dog-friendly games in 2024

Source: AAAA Sports review of 2024 club data

Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.

Formats

What you can include

Mix and match. We confirm every item with the club before you sign.

Video board spots

In-game and pre-game :15 and :30 spots, sponsored features and replays, often paired with a PA mention.

LED boards

Rotating messages on ribbon, fascia and concourse displays, scheduled by inning or game segment alongside your video board spots.

PA announcements

Scripted public address reads before, during and after the game, including sponsored moments between innings.

Presenting sponsorships

Own a night: video board and PA recognition, LED takeover moments, first pitch, sampling at the gates, giveaways and hospitality.

Theme nights

Dog Day at the Ballpark, family nights, military appreciation and community nights built around your category.

Hospitality

Picnic areas, suites and group nights for clients, retail partners and employees.

Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.

Buyer questions

Frequently asked questions

How many minor league baseball clubs can a campaign include?

Any number. There are 120 MLB-affiliated minor league clubs, plus independent and partner leagues. We build plans from a single club to a national, multi-market program and confirm each club individually.

When should a baseball campaign be booked?

Most minor league seasons run from early April through September. Season-long packages are usually committed in the off-season, so planning in the fall and winter gives you the widest choice. Single-game promotions can often be added during the season.

Do you guarantee impressions or attendance?

No. Attendance is reported by each club and varies by date, weather and market. We use club-reported attendance and post-campaign proof of performance, such as photos, logs and affidavits where available, to document what ran.

Can we use team names and logos in our creative?

Not without the team's written approval. Team and league marks belong to their owners. Your plan will note any approved co-branding rights the club offers.

Keep exploring

Dog Day at the BallparkIn our 2024 review, 95 of the 120 MLB-affiliated clubs reported hosting dog-friendly games.Family theme nightsFireworks, kids run the bases, character nights, back-to-school and community nights.Food and snack brandsBallparks and arenas are snack destinations.Minor league hockeyHockey fills the months when ballparks are dark.

Tell us your markets. We'll build the lineup.

Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.