Dog Day at the Ballpark
The only crowd that wags back.
In our 2024 review, 95 of the 120 MLB-affiliated clubs reported hosting dog-friendly games. We help pet brands own them: weeks of video board and PA build-up, then treats, bandanas and smiles at the gate.
Why it works
Dog Day sponsorships put pet brands in front of dog owners at the moment they are out with their dogs, in a setting families enjoy. Clubs in our 2024 review reported anything from a single dog-friendly date to one every week of the season.
Pet food and treats are the natural lead. Pet insurance, veterinary groups, pet retailers and groomers fit the same format, and one plan can repeat it in every market on your list.
95 of 120
MLB-affiliated clubs reported dog-friendly games in 2024
120
MLB-affiliated minor league baseball clubs across all classifications
Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.
Formats
What you can include
Mix and match. We confirm every item with the club before you sign.
Pre-event video board spots
A sample framework: :30 video board spots at home games in the weeks before Dog Day, each paired with a PA announcement. Spot and game counts are set by each club.
Presenting recognition
Recognition as the presenting sponsor, with your name in the club's promotional materials for the night where the club allows.
Treat and product sampling
Treats and samples at the gates or a concourse table, subject to venue food-safety and sampling rules.
Branded giveaways
Bandanas, leashes, bowls and other useful items for dog owners, produced to your brand standards.
Retail offers
Market-coded coupons or offers that send owners to a pet retailer, grocery partner or local store after the game.
Multi-market rollout
The same Dog Day format in every market on your list, with one plan, one creative set and one report.
Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.
How a Dog Day runs
Three parts, one sponsor
Before the gates open
Weeks of video board spots and PA reads at home games announce the date and your brand, so owners plan to bring their dogs and know who is presenting.
On the day
Presenting recognition, treats and samples at the gate where the venue allows, bandanas or other useful giveaways, and video board moments with fans and their dogs.
After the last out
A market-coded offer sends owners to a store, and one consolidated proof of performance report shows what ran in every market.
The Dog Day Series
Pick your pack size
Every level draws on clubs that schedule dog-friendly games for the season you buy. Each club sets its own dates, attendance rules and sampling policies, and we confirm them in writing.
Pack
About 5 markets. A focused test in the regions that matter most, with the full Dog Day format in each ballpark.
Regional
10 to 15 markets. Cover a sales region or a retail partner's footprint with one creative set and one report.
National
25 or more markets. A coast-to-coast Dog Day presence, planned by DMA and reported in one place.
Market counts depend on each club's Dog Day schedule and availability for the season.
Recommended package
Dog Day Series
The Dog Day Series packages the build-up, the day and the report. Core items come with every level; add-ons are optional and confirmed club by club.
- Built for
- Pet food, pet care, pet insurance, vet and pet retail
- Structure
- Pack (about 5 markets), Regional (10 to 15) or National (25 or more), drawn from clubs that host dog-friendly games
Core
- Pre-event video board and PA flight
- Presenting recognition on Dog Day
- Consolidated proof of performance report
Optional add-ons
- Treat sampling at the gates
- Branded giveaway
- Market-coded retail offer
- Co-sponsor slot for a family brand
Extend the night
Add sampling, giveaways and retail offers
Food, snack, pet and children's brands can join the same night with samples, useful giveaways and offers that send fans to nearby stores. We check every concept against the club's existing category partners first.
Buyer questions
Frequently asked questions
How many clubs reported dog-friendly games?
In our review of 2024 season data for all 120 MLB-affiliated minor league clubs, 95 reported hosting dog-friendly games, from a single date to every week of the season. Dates and rules change every year, so we confirm which clubs are scheduling them, and on which dates, when we build your plan.
Can we hand out pet food samples?
Often, yes. Sampling is subject to each venue's food-safety, concession and sponsorship rules. We confirm what is allowed before anything is produced.
Can non-pet brands join Dog Day?
Yes. Food, snack and children's brands can add sampling or giveaways on the same night, as long as they do not conflict with the club's existing category partners.
What does a Dog Day sponsorship cost?
It depends on the number of markets, the media included and each club's rates. We do not publish prices because each club sets its own. Build a media plan and we will return a verified plan based on current availability.
Keep exploring
Related programs
Tell us your markets. We'll build the lineup.
Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.
Prefer to talk? Call (970) 289-9064