AAAA Sports

Sponsorship packages

Pick your level of play.

7 packages, from one hometown club to a national program. Pick the closest fit and the media plan builder starts from it.

Illustrative image: a family in navy caps smiling and clapping in the stands at an evening ballgame

Packages

Start from a proven structure

Core items come with every version of the package. Add-ons are optional and negotiated with each club.

Local businesses, one market

Hometown

One club, a set of home games

Core

  • PA announcements
  • Video board spots
  • Recognition on one promotional night

Optional, negotiated add-ons

  • Ticket allotment for staff or customers
  • LED rotation
Build a plan with this package: Hometown

Regional and category brands

Theme Night Presenting

One to five markets, one night each

Core

  • Pre-event video board and PA flight
  • Presenting recognition on the night
  • LED moment during the game

Optional, negotiated add-ons

  • Sampling or giveaway at the gates
  • Hospitality area for guests
Build a plan with this package: Theme Night Presenting

Pet food, pet care, pet insurance, vet and pet retail

Dog Day Series

Pack (about 5 markets), Regional (10 to 15) or National (25 or more), drawn from clubs that host dog-friendly games

Core

  • Pre-event video board and PA flight
  • Presenting recognition on Dog Day
  • Consolidated proof of performance report

Optional, negotiated add-ons

  • Treat sampling at the gates
  • Branded giveaway
  • Market-coded retail offer
  • Co-sponsor slot for a family brand
Build a plan with this package: Dog Day Series

Insurance, home services, automotive, health care

Season Presence

One or more clubs, a full season

Core

  • Season LED and video board rotation
  • A recurring named in-game moment
  • PA package

Optional, negotiated add-ons

  • One suite or group night
  • Theme night recognition
Build a plan with this package: Season Presence

Regional brands that want to stay in market twelve months

Year-Round Market

Same market: baseball plus hockey or G League

Core

  • Season presence in both sports
  • Video board, LED and PA in each venue

Optional, negotiated add-ons

  • Two theme nights
  • Hospitality night
Build a plan with this package: Year-Round Market

National brands and agencies

Multi-Market Program

Ten or more markets, planned by DMA

Core

  • Standard creative specs across venues
  • One insertion order and one invoice
  • One consolidated proof of performance report

Optional, negotiated add-ons

  • Theme nights or sampling in selected markets
  • Client hospitality in key markets
Build a plan with this package: Multi-Market Program

Any business that entertains customers, retailers or teams

Client Night

Suites or group areas in your sales markets, standalone or added to any tier

Core

  • Suite or group area
  • Video board and PA welcome

Optional, negotiated add-ons

  • Player or mascot appearance where the club offers it
Build a plan with this package: Client Night

Compare

What changes as you scale

Sponsorship packages compared by buyer, structure and core items
PackageBuilt forStructureCore
HometownLocal businesses, one marketOne club, a set of home gamesPA announcements; Video board spots; Recognition on one promotional night
Theme Night PresentingRegional and category brandsOne to five markets, one night eachPre-event video board and PA flight; Presenting recognition on the night; LED moment during the game
Dog Day SeriesPet food, pet care, pet insurance, vet and pet retailPack (about 5 markets), Regional (10 to 15) or National (25 or more), drawn from clubs that host dog-friendly gamesPre-event video board and PA flight; Presenting recognition on Dog Day; Consolidated proof of performance report
Season PresenceInsurance, home services, automotive, health careOne or more clubs, a full seasonSeason LED and video board rotation; A recurring named in-game moment; PA package
Year-Round MarketRegional brands that want to stay in market twelve monthsSame market: baseball plus hockey or G LeagueSeason presence in both sports; Video board, LED and PA in each venue
Multi-Market ProgramNational brands and agenciesTen or more markets, planned by DMAStandard creative specs across venues; One insertion order and one invoice; One consolidated proof of performance report
Client NightAny business that entertains customers, retailers or teamsSuites or group areas in your sales markets, standalone or added to any tierSuite or group area; Video board and PA welcome

Club inventory, dates and rates are confirmed in writing before you commit.

Questions

About packages

Are these packages fixed?

No. They show how formats combine. Each club packages its own inventory, so your plan is built from what is available in your markets.

Can hospitality be added to any package?

Usually. Client Night works on its own or added to any package. Suites, picnic areas and group nights depend on each club's calendar and capacity.

Why are prices not listed?

Each club sets its own rates, and they change by market, date and season. Your strategist returns current pricing in your verified plan.

Not sure which package fits?

Start in the media plan builder with your markets and goals. You get a preliminary plan right away, and a strategist matches it to the right package.