Kids and family brands
Reach parents where the whole family has fun
Minor league games are built for families. Your brand can reach parents in a positive, shared setting with theme nights, giveaways and sampling.
Why it works
A family outing to the ballpark or arena is a shared, positive experience, and parents decide where the family goes, what it eats and what it buys next. Children's products, education and childcare, family health care, family entertainment and youth sports brands all fit, especially when paired with a family night or a giveaway.
Messaging is directed to parents and caregivers. We do not collect personal information from children, and children's creative is reviewed against the CARU guidelines before it is submitted to the club.
Images on this page are AI-generated and illustrative. They do not show a specific club, venue, event or past campaign.
Formats
What you can include
Mix and match. We confirm every item with the club before you sign.
Video board spots
Messages written for parents, such as enrollment dates, pediatric care hours or a back-to-school offer, shown between innings or periods.
LED boards
Your brand name and a simple, parent-facing call to action on ribbon and fascia boards.
PA announcements
Reads that welcome families and point parents to the concourse table or giveaway.
Sampling for parents
Product samples offered to parents and caregivers on behalf of their family.
Family nights and kids' clubs
Sponsor a family night, a kids-run-the-bases night or a club's kids' program where offered.
Group outings
Picnic areas or group seating for employee families, school partners or customers.
Every plan is confirmed with the club or venue before you commit. Inventory, rates and dates are subject to team approval and availability.
Illustrative program structure (not a past campaign)
A back-to-school family night
An example of how a plan could be structured, so you can see the moving parts. It does not describe a past campaign, and every element is subject to club approval.
Two weeks out
Video board and PA spots aimed at parents announce the night, the giveaway and your brand.
On the night
Presenting recognition, a useful giveaway for the first families through the gates and a parent-facing table on the concourse.
Follow-up
A parent-facing offer on a market-coded landing page. Any sign-up form is for adults only.
Report
Proof of performance from the club, giveaway counts and the offer redemptions you track.
Selling window
When to plan
Family nights and back-to-school promotions are some of the first dates clubs fill, so plan before the promotional schedule is published.
Baseball
Seasons run from early April through September. Season-long packages are usually committed in the fall and winter, and 2027 baseball promotional calendars are being set now.
G League basketball
Seasons run from November into April, alongside hockey. Planning before the season gives you the widest choice of nights and placements.
Hockey
Regular seasons generally run from October to April. Season packages are usually committed before the season starts; theme nights can often be added during the year.
Recommended package
Theme Night Presenting
Theme Night Presenting gives a family brand a whole night with pre-event media, recognition and an LED moment. Giveaways and sampling are optional add-ons.
- Built for
- Regional and category brands
- Structure
- One to five markets, one night each
Core
- Pre-event video board and PA flight
- Presenting recognition on the night
- LED moment during the game
Optional add-ons
- Sampling or giveaway at the gates
- Hospitality area for guests
Buyer questions
Frequently asked questions
How do you handle advertising to children?
Messaging is directed to parents and caregivers. We do not collect personal information from children, and children's creative is reviewed against the CARU guidelines before it is submitted to the club. Lead forms are for adults only.
Can we hand out samples to kids?
Samples are offered to parents and caregivers, who decide what their children receive. Food samples also follow each venue's food-safety and allergen rules.
Is category exclusivity available?
Some clubs already have a partner in categories such as children's health care or education. We check for conflicts first, and any exclusivity a club offers is written into your proposal.
How do we measure a family program?
Use a parent-facing offer code or landing page for each market, count giveaways distributed, and use the club's proof of performance to document what ran. We do not guarantee attendance.
Keep exploring
Related programs
Tell us your markets. We'll build the lineup.
Pick leagues, markets, placements and budget. Download a preliminary plan right away. A strategist then confirms clubs, dates and rates with each club.
Prefer to talk? Call (970) 289-9064