AAAA Sports

Minor league sports advertising

Be the hometown brand in every market on your list.

Minor league sports advertising on video boards, LED and PA, plus sampling and theme nights like Dog Day at the Ballpark. One plan, one bill and one proof of performance report.

Build a Media PlanRequest a 30-Minute Strategy Call
  • Plan by DMA
  • One insertion order, one invoice
  • One proof of performance report
  • Brand consistency across venues
AAAA Sports emblem: basketball, baseball, football and hockey puck above a lit stadium

Why AAAA Sports

One call instead of dozens of club contracts

Going direct works for one club. Past three, it means separate contracts, spec sheets, invoices and recap formats for every venue. AAAA Sports puts it in one place.

One plan

Plan the whole buy in one place, from one market to a national lineup, with the Sports Media data and analytics team behind every recommendation.

One bill

One insertion order and one invoice from Sports Media, Inc., no matter how many venues are on the plan.

One proof of performance report

A single report across every venue on the plan, so you can compare markets side by side and show your team what ran.

One brand standard

Consistent specs, messaging and execution across every ballpark and arena, so your brand looks the same in every market.

Buying clubs one at a time compared with one plan through AAAA Sports
TaskGoing direct, club by clubWith AAAA Sports
PlanningResearch and call each club yourselfOne plan, with the Sports Media data and analytics team behind it
ContractsA separate contract with every clubOne insertion order for the whole plan
BillingAn invoice from every venueOne invoice from Sports Media, Inc.
CreativeA spec sheet for every venueStandard specs across venues
ReportingA different recap format from every clubOne proof of performance report

The result: hundreds of hours of planning you do not have to do, and a program you can actually measure.

The crowds

Two seasons of crowds. One partner.

Baseball fills the summer. Hockey and G League basketball carry the winter, and arena and indoor football leagues play through the spring and summer. Every figure below is sourced; club-level attendance and inventory are confirmed in each plan.

120

MLB-affiliated minor league baseball clubs across all classifications

Source: MiLB.com club release, 2026 season

5.42M

ECHL regular-season fans in 2025-26 (5,419,756)

Source: ECHL.com, April 20, 2026

95 of 120

MLB-affiliated clubs reported dog-friendly games in 2024

Source: AAAA Sports review of 2024 club data

Sports

Summer at the ballpark. Winter at the rink. Your brand at both.

Illustrative image: a full minor league ballpark at sunset with a batter at the plate and the lights on

Minor league baseball

Ballparks deliver long, relaxed visits, family audiences and community pride. We plan and place your message inside the park, from the video board to the concourse, in the markets you choose.

Explore minor league baseball
Illustrative image: two hockey players racing for the puck under arena lights in front of a full crowd

Minor league hockey

Hockey fills the months when ballparks are dark. Arena crowds are loud, loyal and close to the action, and in-arena media keeps your brand in front of them from warmups to the final horn.

Explore minor league hockey
G League basketballG League clubs play in arenas across North America with affordable, family-oriented game nights.Arena footballArena football brings high-scoring, close-to-the-field games to indoor venues in the spring and summer.Indoor footballIndoor football clubs are deeply local, with strong ties to schools, first responders and community groups.
Illustrative image: a golden retriever sitting with a smiling family in the stands during a dog-friendly ballpark game

Signature activation

Dog Day at the Ballpark

Pet brands sponsor the night with weeks of video board and PA promotion beforehand, then meet owners and their dogs in person with sampling, giveaways and retail offers. Food, snack and children's brands can join the same night.

In 2024, 95 of 120 MLB-affiliated clubs reported dog-friendly games (AAAA Sports review of 2024 club data).

See the Dog Day programPlan a Dog Day campaign

Advertising solutions

Seen. Heard. Tasted. Hosted.

Every plan is built from formats clubs already sell, so it is realistic, comparable across markets and ready to run.

SeenVideo boards and LEDVideo board spots, sponsored features and LED ribbon, fascia, dasher and courtside boards in every fan's sight line.HeardPA announcementsScripted reads before, during and after the game, timed to your video board and LED moments.TastedSampling and theme nightsSampling, giveaways and theme nights like Dog Day at the Ballpark, family nights and military appreciation.HostedHospitalitySuites, picnics, group nights and presenting game sponsorships for your customers, retailers and team.

How it works

From brief to box score.

  1. 1

    Send the brief

    Tell the media plan builder your sports, markets, goals, timing and budget. It takes a few minutes.

  2. 2

    Get the scouting report

    Get a preliminary plan right away, with a PDF and an Excel file you can share with your team.

  3. 3

    Lock the lineup

    Your strategist confirms clubs, dates and rates with each club and sends a verified plan for your approval.

  4. 4

    Play ball and report

    We coordinate creative, schedules and approvals with every club, then send one proof of performance report across every venue.

The AAAA Verified Plan: every placement confirmed with the club before you commit.

Audiences

Who we plan for

National brands and agenciesMulti-market plans by DMA, standard creative specs, one insertion order and one proof of performance report.Regional brandsPick the markets that matter and stay in front of the same fans from the ballpark season into the rink season.Local businessesStart with one club: PA reads, video board spots and recognition on a promotional night.Snack and family brandsSampling, giveaways and family nights that put your product in parents' and kids' hands.Pet brandsDog Day at the Ballpark: weeks of video board and PA promotion, then sampling at the gates.Military and workforceMilitary appreciation nights and career awareness in the hometowns where you recruit.

From the blog

Playbooks from the minor league media desk

Visit the blog

Buyer questions

Straight answers before you call

Rather talk it through? Call (970) 289-9064.

More in our advertising guides and on the blog.

What does minor league sports advertising cost?

Each club sets its own rates, and they depend on the market, the asset and the length of the commitment. AAAA Sports does not publish prices. Build a media plan and your strategist returns current rates and availability from the clubs that fit your goals.

How does AAAA Sports get paid?

Pricing and fees are stated in your proposal before you commit. Contracts and invoices are issued by Sports Media, Inc.

How fast do we get a plan?

The media plan builder gives you a preliminary plan right away, with a PDF and an Excel file. A strategist then confirms clubs, dates and rates and sends a verified plan. Timing depends on the number of markets.

What proof of performance do we receive?

One proof of performance report across every venue on the plan, built from what each club provides for the asset: video board and LED spot logs, photos of activations, and attendance as reported by the team.

What happens if a placement does not run?

Makegood terms are set with each club and written into your proposal before you commit.

Can we get category exclusivity?

Exclusivity is each club's to grant. Where a club offers it, the terms are written into your proposal before you commit.

How do you protect our brand?

You see every club, date and asset in your proposal before you commit, and each club reviews creative under its own standards. Alcohol, cannabis, gambling and similar categories carry added venue restrictions, so ask before planning.

What are the payment terms?

Payment terms are stated in your proposal before you commit. The whole plan is billed on one invoice from Sports Media, Inc., however many venues it includes.

Do you own the inventory?

No. Teams and venues own their inventory. AAAA Sports plans, negotiates and coordinates placements for you, subject to each club's approval.

Tell us your markets. We will build the plan.

Pick your sports, markets, goals and budget. The media plan builder gives you a preliminary plan right away, and a strategist turns it into a verified plan.

Build a Media PlanRequest a 30-Minute Strategy Call

Prefer to talk? Call (970) 289-9064