AAAA Sports Launches New Website and Automated Media Plan Builder for Minor League Sports Advertising

PRESS RELEASE | AAAA Sports, a division of Sports Media, Inc.

AAAA Sports Launches New Website and Automated Media Plan Builder for Minor League Sports Advertising

SEVERANCE, Colo., Nov. 3, 2026 — AAAA Sports, a division of Sports Media, Inc., has launched a rebuilt website at aaaasports.com with an automated media plan builder that returns a preliminary minor league sports advertising plan in minutes instead of the weeks a club-by-club buy typically takes.

The builder takes a brief: sports, markets, goals, timing and budget. It returns a preliminary plan with a PDF and an Excel file the buyer can share internally. A strategist then confirms clubs, dates and rates with each club directly and issues a verified plan for approval before anything is committed.

What the New Site Does

The platform covers five minor league sports: minor league baseball, minor league hockey, G League basketball, arena football and indoor football. Advertising formats are organized the way clubs already sell them:

• Seen: video boards, LED ribbon, fascia, dasher and courtside boards
• Heard: scripted PA reads timed to board and LED moments
• Tasted: sampling, giveaways and theme nights including Dog Day at the Ballpark
• Hosted: suites, picnics, group nights and presenting sponsorships

Plans are built around one insertion order, one invoice from Sports Media, Inc. and one proof of performance report across every venue, regardless of how many markets are on the plan.

The Problem the Builder Solves

Buying one club directly works. Buying several means a separate contract, spec sheet, invoice and recap format for every venue. Across more than 175 minor league ballparks offering more than 100 media options in 90 different DMA's, that paperwork scales faster than the media buy does.

The new site puts planning, pricing and reporting in one place, with the Sports Media data and analytics team behind each recommendation.

Quote

"Our buyers were doing the same research dozens of times, then rebuilding it into a different format for every club," said Dan Kost, founder of AAAA Sports. "The plan builder does that work once. A buyer gets a real preliminary plan in minutes, and our strategists spend their time confirming clubs, dates and rates instead of retyping spreadsheets. The verified plan is still the deliverable. It just arrives faster."

Availability

The media plan builder and the full advertising guides are live now at aaaasports.com. Buyers who want a walkthrough can request a 30-minute strategy call.

About AAAA Sports

AAAA Sports, a division of Sports Media, Inc., is a minor league sports advertising and media planning company. It plans, negotiates and coordinates placements across minor league baseball, minor league hockey, G League basketball, arena football and indoor football, on video boards, LED, PA, sampling, theme nights and hospitality. Advertising inventory is owned by the teams and venues and is subject to their approval and availability. AAAA Sports is not affiliated with, endorsed by or sponsored by Major League Baseball, Minor League Baseball, the NBA G League, the ECHL, the American Hockey League, any arena or indoor football league, or any team.

Media Contact

AAAA Sports, a division of Sports Media, Inc. 274 Mount Harvard Ave., Suite 350, Severance, CO 80550 Email: info@AaaaSports.com Phone: +1 (970) 289-9064 Web: aaaasports.com

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